Leading Swiss energy company forges partnership with national ski association
Alpiq Holding Ltd. has decided on its first major sponsorship and is to support Swiss-Ski. Announcing the collaboration today in St. Moritz, Alpiq cited several reasons behind its decision to sponsor Switzerland's national winter sports association. One explanation is to be found in the company's name: Alp stands for the Alps, and piq for "peak".
Swiss-Ski is an important and successful sports association
Alpiq will be supporting Swiss-Ski for three years, starting on 1 May 2009. Swiss-Ski is one of the most important and successful sports associations in Switzerland, combining under one roof the eight disciplines of downhill skiing, cross-country skiing, ski jumping, Nordic combination, biathlon, snowboarding, freestyle and telemark.
Like Swiss-Ski, Alpiq covers the various regions of Switzerland, and like the national ski association, the energy company also enjoys a strong partnership with the alpine cantons.
"Alpiq and winter sports share a lot in common: nature, mountains, snow, energy and peak performance," said Alpiq CEO Giovanni Leonardi, commenting on the partnership with Swiss-Ski. Urs Lehmann, President of Swiss-Ski, also welcomes the involvement: "Alpiq is a highly successful company with a Europe-wide reputation. In Alpiq we have found a strong partner that will also help Swiss-Ski and its athletes to achieve peak performance."
Alpiq provides peak load energy in 29 European countries. Winter sports are hugely popular in many of these nations, where competitions are held in which Swiss athletes compete. Alpiq will use these and other events as a means of raising awareness of its new name in the European market region.